Every Day Is a School Day..

Hey Reader..

There’s nothing like being humbled by someone 10 steps ahead of you.

That was me yesterday on a Zoom call with Richard van der Blom, LinkedIn’s algorithm whisperer. I’ve been on this platform for years. I’ve studied it, posted on it, and grown an audience on it. But after 90 minutes with Richard in the HoLT (Thanks Lea), I realised I still have homework.

That stung. Because I thought I knew the rules.

Turns out, LinkedIn’s made three huge shifts and most creators are still playing 2022 ball.

Video gif. Black dog looks up with wide eyes and then looks down at us with a confused expression. — My reaction..

The Lesson That Hit Hard.

The reason your posts aren’t landing isn’t that your content sucks. It’s because the environment has changed. You’re not just competing with other creators anymore; you’re competing with LinkedIn’s own ad inventory, suggested content, and non-human posts.

So yeah, 98% of creators have tanked reach. Not because they’re bad. But because they’re outdated.

So here’s the Real Game Now

LinkedIn doesn’t care if your post goes viral. It cares whether it knows who to show it to. That means if your profile is confusing, your niche unclear, your keywords vague, or your posts jump between email tips, yoga routines, and koala memes… The algorithm shrugs. Doesn’t know who you are. Doesn’t know where to put you. So it doesn’t.

Most people are sprinting into obscurity because they refuse to slow down and re-learn the new game. Every day is a school day. But only if you’re humble enough to go back to class.

If You’re Still Posting Like It’s 2022… …then your content is being filtered into oblivion. The only way out is to simplify your niche, sharpen your positioning, and restructure your content and profile to align with how the 2026 LinkedIn algorithm actually works.

Want help with that? I’ve just opened up 10 spots for a £100 LinkedIn Positioning & Profile Audit.

I’ll speed audit your profile, your top posts, and your niche positioning, then send you a 5-minute video breaking down:

Exactly how the algorithm sees you
What’s blocking your visibility
And how to fix it using the new 360 Brew model

It’s short, sharp, and built for busy creators who want clear action steps, not guesswork.

→ Reserve your spot here.

Let’s stop posting in the dark.

Sarra 👻

P.S. You don’t need to post more. You need to post smarter. This audit shows you exactly how to align your profile and content with what LinkedIn actually rewards in 2026. No fluff. Just facts that get you seen.